@inproceedings{76d3e1e67f7540b1a59a0cbd2bbf2bf8,
title = "The influence of product knowledge on digital games evaluation - the case of World of Warcraft",
author = "Storg{\aa}rds, \{Jan Henrik\} and Jonathan Doerr and Thomas Hess",
year = "2011",
language = "English",
isbn = "978-1-902316-85-7",
pages = "624--635",
editor = "Ahmad Ghoneim and Marinos Themistodeous and Dimitrious Koufopoulos and Muhammad Kamal",
booktitle = "European, Mediterranean \& Middle Eastern Conference on Information Systems (EMCIS), Athens, Greece, 2011, 30-31 May",
publisher = "European, Mediterranean \& Middle Eastern Conference on Information Systems (EMCIS)",
}