The influence of content and trust on consumers’ intention to accept mobile advertisements

Mika Westerlund, R. Rajala, T. Tuunanen, J. Salo

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	1-15
Journal	International Journal of e-Services and Mobile Applications
Volume	1
Issue number	4
Publication status	Published - 2009
MoE publication type	A1 Journal article-refereed

Cite this

@article{ccbde0e08ed8416090b6c7a9d57865e9,

title = "The influence of content and trust on consumers{\textquoteright} intention to accept mobile advertisements",

author = "Mika Westerlund and R. Rajala and T. Tuunanen and J. Salo",

year = "2009",

language = "English",

volume = "1",

pages = "1--15",

journal = "International Journal of e-Services and Mobile Applications",

issn = "1941-627X",

publisher = "IGI Global",

number = "4",

}

TY - JOUR

T1 - The influence of content and trust on consumers’ intention to accept mobile advertisements

AU - Westerlund, Mika

AU - Rajala, R.

AU - Tuunanen, T.

AU - Salo, J.

PY - 2009

Y1 - 2009

M3 - Article

SN - 1941-627X

VL - 1

SP - 1

EP - 15

JO - International Journal of e-Services and Mobile Applications

JF - International Journal of e-Services and Mobile Applications

IS - 4

ER -