The influence of content and trust on consumers’ intention to accept mobile advertisements

M. Westerlund, R. Rajala, T. Tuunanen, J. Salo

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)1-15
JournalINTERNATIONAL JOURNAL OF E-SERVICES AND MOBILE APPLICATIONS
Volume1
Issue number4
Publication statusPublished - 2009
MoE publication typeA1 Journal article-refereed

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