The Influence of Artificial Intelligence Disclaimers on Video Viewer Experience

Paavo Nieminen; Osmo Mattila; Petri Parvinen

doi:10.24251/hicss.2025.453

The Influence of Artificial Intelligence Disclaimers on Video Viewer Experience

Paavo Nieminen
, Osmo Mattila
, Petri Parvinen

Department of Information and Service Management

University of Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

41 Downloads (Pure)

Abstract

With computer-generated humanlike avatars gaining increasing attention, more debate about whether the audience should or should not be advised about AI usage in content production has been brought up. In this research, we aimed to understand how informing the audience about the use of AI affects the experience. Participants (n = 107) randomly evaluated videos with or without seeing a disclaimer telling that the video had been generated or manipulated by using artificial intelligence. Based on earlier literature, we gathered different measurements about the qualities of the human character seen in the videos. We hypothesized that a disclaimer would mainly affect the experience negatively, but our data doesn't endorse this.

Original language	English
Title of host publication	Proceedings of the 58th Hawaii International Conference on System Sciences
Editors	Tung X. Bui
Publisher	Hawaii International Conference on System Sciences
Pages	3764-3771
Number of pages	8
ISBN (Electronic)	978-0-9981331-8-8
DOIs	https://doi.org/10.24251/hicss.2025.453
Publication status	Published - 7 Jan 2025
MoE publication type	A4 Conference publication
Event	Annual Hawaii International Conference on System Sciences - Waikoloa Village, Big Island, Waikoloa Village, United States Duration: 7 Jan 2025 → 10 Jan 2025 Conference number: 58 https://hicss.hawaii.edu/

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)	1530-1605

Conference

Conference	Annual Hawaii International Conference on System Sciences
Abbreviated title	HICSS
Country/Territory	United States
City	Waikoloa Village
Period	07/01/2025 → 10/01/2025
Internet address	https://hicss.hawaii.edu/

Keywords

Artificial intelligence
avatar
disclaimer
user experience
video

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10.24251/hicss.2025.453Licence: CC BY-NC-ND

Nieminen_Mattila_Parvinen_The_Influence_of_Artificial_Intelligence_Disclaimers_on_Video_Viewer_Experience_HICSS_2025_0369Final published version, 306 KBLicence: CC BY-NC-ND

https://hdl.handle.net/10125/109297Licence: CC BY-NC-ND

Cite this

Nieminen, P., Mattila, O., & Parvinen, P. (2025). The Influence of Artificial Intelligence Disclaimers on Video Viewer Experience. In T. X. Bui (Ed.), Proceedings of the 58th Hawaii International Conference on System Sciences (pp. 3764-3771). (Proceedings of the Annual Hawaii International Conference on System Sciences). Hawaii International Conference on System Sciences. https://doi.org/10.24251/hicss.2025.453

Nieminen, Paavo ; Mattila, Osmo ; Parvinen, Petri. / The Influence of Artificial Intelligence Disclaimers on Video Viewer Experience. Proceedings of the 58th Hawaii International Conference on System Sciences. editor / Tung X. Bui. Hawaii International Conference on System Sciences, 2025. pp. 3764-3771 (Proceedings of the Annual Hawaii International Conference on System Sciences).

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abstract = "With computer-generated humanlike avatars gaining increasing attention, more debate about whether the audience should or should not be advised about AI usage in content production has been brought up. In this research, we aimed to understand how informing the audience about the use of AI affects the experience. Participants (n = 107) randomly evaluated videos with or without seeing a disclaimer telling that the video had been generated or manipulated by using artificial intelligence. Based on earlier literature, we gathered different measurements about the qualities of the human character seen in the videos. We hypothesized that a disclaimer would mainly affect the experience negatively, but our data doesn't endorse this.",

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Nieminen, P, Mattila, O & Parvinen, P 2025, The Influence of Artificial Intelligence Disclaimers on Video Viewer Experience. in TX Bui (ed.), Proceedings of the 58th Hawaii International Conference on System Sciences. Proceedings of the Annual Hawaii International Conference on System Sciences, Hawaii International Conference on System Sciences, pp. 3764-3771, Annual Hawaii International Conference on System Sciences, Waikoloa Village, Hawaii, United States, 07/01/2025. https://doi.org/10.24251/hicss.2025.453

The Influence of Artificial Intelligence Disclaimers on Video Viewer Experience. / Nieminen, Paavo; Mattila, Osmo ; Parvinen, Petri.
Proceedings of the 58th Hawaii International Conference on System Sciences. ed. / Tung X. Bui. Hawaii International Conference on System Sciences, 2025. p. 3764-3771 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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AB - With computer-generated humanlike avatars gaining increasing attention, more debate about whether the audience should or should not be advised about AI usage in content production has been brought up. In this research, we aimed to understand how informing the audience about the use of AI affects the experience. Participants (n = 107) randomly evaluated videos with or without seeing a disclaimer telling that the video had been generated or manipulated by using artificial intelligence. Based on earlier literature, we gathered different measurements about the qualities of the human character seen in the videos. We hypothesized that a disclaimer would mainly affect the experience negatively, but our data doesn't endorse this.

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Nieminen P, Mattila O , Parvinen P. The Influence of Artificial Intelligence Disclaimers on Video Viewer Experience. In Bui TX, editor, Proceedings of the 58th Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences. 2025. p. 3764-3771. (Proceedings of the Annual Hawaii International Conference on System Sciences). doi: 10.24251/hicss.2025.453

The Influence of Artificial Intelligence Disclaimers on Video Viewer Experience

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