| Original language | English |
|---|---|
| Title of host publication | Contemporary Issues in Digital Marketing |
| Editors | Outi Niininen |
| Publisher | Routledge |
| Chapter | 11 |
| Edition | 1 |
| ISBN (Print) | 978-0-367-55535-1 |
| Publication status | Published - 2022 |
| MoE publication type | A3 Book section, Chapters in research books |
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