The impacts of corporate social responsibility and contribution to local communities on brand identification, corporate reputation and brand loyalty

Sami Kajalo; Annukka Jyrämä

The impacts of corporate social responsibility and contribution to local communities on brand identification, corporate reputation and brand loyalty

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014
Publisher	Academy of Marketing Science
Publication status	Published - 2014
MoE publication type	A4 Conference publication

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inproceedings{9fb2b143b49946079818c855c1ccb968,

title = "The impacts of corporate social responsibility and contribution to local communities on brand identification, corporate reputation and brand loyalty",

author = "Sami Kajalo and Annukka Jyr{\"a}m{\"a}",

year = "2014",

language = "English",

booktitle = "17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014",

publisher = "Academy of Marketing Science",

address = "United States",

}

The impacts of corporate social responsibility and contribution to local communities on brand identification, corporate reputation and brand loyalty. / Kajalo, Sami ; Jyrämä, Annukka.
17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014. Academy of Marketing Science, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - The impacts of corporate social responsibility and contribution to local communities on brand identification, corporate reputation and brand loyalty

AU - Kajalo, Sami

AU - Jyrämä, Annukka

PY - 2014

Y1 - 2014

M3 - Conference article in proceedings

BT - 17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014

PB - Academy of Marketing Science

ER -