The impacts of corporate social responsibility and contribution to local communities on brand identification, corporate reputation and brand loyalty

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014
PublisherAcademy of Marketing Science (AMS)
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

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