The impact of the sources of learning in product innovation outcomes: an emerging industry perspective

Juho-Petteri Huhtala; Antti Sihvonen; Joel Hietanen; Henri Weijo; Henrikki Tikkanen; Jari Salo; Pekka Mattila

The impact of the sources of learning in product innovation outcomes: an emerging industry perspective

Juho-Petteri Huhtala, Antti Sihvonen, Joel Hietanen, Henri Weijo, Henrikki Tikkanen, Jari Salo, Pekka Mattila

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Publisher	Australian & New Zealand Marketing Academy (ANZMAC)
Pages	paper 575
ISBN (Print)	978-0-646-56330-5
Publication status	Published - 2011
MoE publication type	A4 Article in a conference publication

Access to Document

http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Huhtala,%20Juho-Petteri%20Paper%20575.pdf

Cite this

Huhtala, J-P., Sihvonen, A., Hietanen, J., Weijo, H., Tikkanen, H., Salo, J., & Mattila, P. (2011). The impact of the sources of learning in product innovation outcomes: an emerging industry perspective. In Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011 (pp. paper 575). Australian & New Zealand Marketing Academy (ANZMAC).

Huhtala, Juho-Petteri ; Sihvonen, Antti ; Hietanen, Joel ; Weijo, Henri ; Tikkanen, Henrikki ; Salo, Jari ; Mattila, Pekka. / The impact of the sources of learning in product innovation outcomes: an emerging industry perspective. Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011. Australian & New Zealand Marketing Academy (ANZMAC), 2011. pp. paper 575

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title = "The impact of the sources of learning in product innovation outcomes: an emerging industry perspective",

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Huhtala, J-P, Sihvonen, A, Hietanen, J, Weijo, H , Tikkanen, H, Salo, J & Mattila, P 2011, The impact of the sources of learning in product innovation outcomes: an emerging industry perspective. in Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011. Australian & New Zealand Marketing Academy (ANZMAC), pp. paper 575.

The impact of the sources of learning in product innovation outcomes: an emerging industry perspective. / Huhtala, Juho-Petteri; Sihvonen, Antti; Hietanen, Joel; Weijo, Henri ; Tikkanen, Henrikki; Salo, Jari; Mattila, Pekka.

Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011. Australian & New Zealand Marketing Academy (ANZMAC), 2011. p. paper 575.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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