Original language | English |
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Title of host publication | Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011 |
Publisher | Australian & New Zealand Marketing Academy (ANZMAC) |
Pages | paper 575 |
ISBN (Print) | 978-0-646-56330-5 |
Publication status | Published - 2011 |
MoE publication type | A4 Article in a conference publication |
The impact of the sources of learning in product innovation outcomes: an emerging industry perspective
Juho-Petteri Huhtala, Antti Sihvonen, Joel Hietanen, Henri Weijo, Henrikki Tikkanen, Jari Salo, Pekka Mattila
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review