The Impact of Market Orientation and Supply Chain orientation on Business Performance in Japanese Retailing

Yuji Sakagawa, Sami Kajalo, Fumikazu Morimura

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Global Marketing Conference Proceedings
Publisher	Global Alliance of Marketing & Managment Association (GAMMA)
Pages	1483-1486
DOIs	https://doi.org/10.15444/GMC2018.12.07.02
Publication status	Published - 26 Jul 2018
MoE publication type	A4 Conference publication
Event	Global Marketing Conference - Tokyo, Japan Duration: 26 Jul 2018 → 29 Jul 2018

Name	Global Marketing Conference Proceedings
ISSN (Electronic)	1976-8699

Conference	Global Marketing Conference
Country/Territory	Japan
City	Tokyo
Period	26/07/2018 → 29/07/2018

Access to Document

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title = "The Impact of Market Orientation and Supply Chain orientation on Business Performance in Japanese Retailing",

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publisher = "Global Alliance of Marketing & Managment Association (GAMMA)",

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Sakagawa, Y, Kajalo, S & Morimura, F 2018, The Impact of Market Orientation and Supply Chain orientation on Business Performance in Japanese Retailing. in Global Marketing Conference Proceedings. Global Marketing Conference Proceedings, Global Alliance of Marketing & Managment Association (GAMMA), pp. 1483-1486 , Global Marketing Conference, Tokyo, Japan, 26/07/2018. https://doi.org/10.15444/GMC2018.12.07.02

The Impact of Market Orientation and Supply Chain orientation on Business Performance in Japanese Retailing. / Sakagawa, Yuji; Kajalo, Sami; Morimura, Fumikazu.
Global Marketing Conference Proceedings. Global Alliance of Marketing & Managment Association (GAMMA), 2018. p. 1483-1486 (Global Marketing Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - The Impact of Market Orientation and Supply Chain orientation on Business Performance in Japanese Retailing

AU - Sakagawa, Yuji

AU - Kajalo, Sami

AU - Morimura, Fumikazu

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Y1 - 2018/7/26

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DO - 10.15444/GMC2018.12.07.02

M3 - Conference article in proceedings

T3 - Global Marketing Conference Proceedings

SP - 1483

EP - 1486

BT - Global Marketing Conference Proceedings

PB - Global Alliance of Marketing & Managment Association (GAMMA)

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Y2 - 26 July 2018 through 29 July 2018

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