Original language | English |
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Pages (from-to) | 455-469 |
Journal | Journal of Product Innovation Management |
Volume | 28 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2011 |
MoE publication type | A1 Journal article-refereed |
The impact of fit measures on the consumer evaluation of new co-branded products
Lisanne M. Bouten, Dirk Snelders, Jan Hultink
Research output: Contribution to journal › Article › Scientific › peer-review
34
Citations
(Scopus)