The impact of fit measures on the consumer evaluation of new co-branded products

Lisanne M. Bouten, Dirk Snelders, Jan Hultink

Research output: Contribution to journal › Article › Scientific › peer-review

34 Citations (Scopus)

Original language	English
Pages (from-to)	455-469
Journal	Journal of Product Innovation Management
Volume	28
Issue number	4
DOIs	https://doi.org/10.1111/j.1540-5885.2011.00819.x
Publication status	Published - 2011
MoE publication type	A1 Journal article-refereed

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title = "The impact of fit measures on the consumer evaluation of new co-branded products",

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AU - Bouten, Lisanne M.

AU - Snelders, Dirk

AU - Hultink, Jan

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DO - 10.1111/j.1540-5885.2011.00819.x

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JF - Journal of Product Innovation Management

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