The impact of fit measures on the consumer evaluation of new co-branded products

Lisanne M. Bouten, Dirk Snelders, Jan Hultink

Research output: Contribution to journalArticleScientificpeer-review

26 Citations (Scopus)
Original languageEnglish
Pages (from-to)455-469
JournalJournal of Product Innovation Management
Volume28
Issue number4
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article-refereed

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