Original language | English |
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Pages (from-to) | 498-505 |
Journal | JOURNAL OF PRODUCT AND BRAND MANAGEMENT |
Volume | 13 |
Issue number | 7 |
Publication status | Published - 2004 |
MoE publication type | A1 Journal article-refereed |
The impact of e-mail marketing on brand loyalty
M. Merisavo, M. Raulas
Research output: Contribution to journal › Article › Scientific › peer-review