The impact of e-mail marketing on brand loyalty

M. Merisavo, M. Raulas

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)498-505
JournalJOURNAL OF PRODUCT AND BRAND MANAGEMENT
Volume13
Issue number7
Publication statusPublished - 2004
MoE publication typeA1 Journal article-refereed

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