| Original language | English |
|---|---|
| Pages (from-to) | 498-505 |
| Journal | JOURNAL OF PRODUCT AND BRAND MANAGEMENT |
| Volume | 13 |
| Issue number | 7 |
| Publication status | Published - 2004 |
| MoE publication type | A1 Journal article-refereed |
The impact of e-mail marketing on brand loyalty
M. Merisavo, M. Raulas
Research output: Contribution to journal › Article › Scientific › peer-review