The impact of digital transformation and automation on proactive contracting and sustainability

Suvi Hirvonen-Ere*

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

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Abstract

The regulatory landscape surrounding artificial intelligence (AI) in Europe is evolving. Alongside technological advancements, the European Union’s sustainability regulations impose new duties and obligations on businesses. In this context, both technology and proactive law, including proactive contracting, play essential roles. This article examines the interplay between digital transformation, automation and AI in relation to proactive law and proactive contracting. It adopts an interdisciplinary approach and relies on recent empirical surveys on AI and contracting. The article contributes to the existing body of research on proactive contracting, contract lifecycle management systems and sustainability. It addresses contrasting viewpoints expressed in the ongoing discourse and introduces a new definition for proactive (contract) technologies. In addition, attention is paid to their function in fostering compliance and preventing noncompliance. The article outlines eight concrete proposals for businesses seeking to navigate this complex landscape. It ends with conclusions that inform future research directions.

Original languageEnglish
Pages (from-to)209-231
Number of pages23
JournalTalTech Journal of European Studies
Volume15
Issue number1
DOIs
Publication statusPublished - 2 Apr 2025
MoE publication typeA1 Journal article-refereed

Keywords

  • AI
  • automation
  • compliance
  • contract lifecycle management
  • digital transformation
  • non-compliance
  • proactive contract technologies
  • proactive contracting
  • proactive law
  • reporting
  • sustainability

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