Abstract
Luxury and designer-led fashion brands are increasingly desired in the extensively growing second-hand market. Thus, one would expect that luxury fashion brands would be eager to engage in the second-hand market to control their brand’s image, make profits and enhance sustainability perception. Yet, this is not always the case. This chapter examines the second-hand market from brands’ perspectives and sheds light on what kinds of opportunities the second-hand market could bring for luxury- and designer-led fashion brands, and what they perceive as the current hindrances to develop the resale business under the brand.
| Original language | English |
|---|---|
| Title of host publication | Sustainable Luxury: An International Perspective |
| Editors | Claudia Henninger, Navdeep Athwal |
| Publisher | Palgrave Macmillan |
| Chapter | 2 |
| Pages | 13-33 |
| ISBN (Electronic) | 978-3-031-06928-4 |
| ISBN (Print) | 978-3-031-06927-7 |
| DOIs | |
| Publication status | Published - 2022 |
| MoE publication type | A3 Book section, Chapters in research books |
Keywords
- second-hand
- sustainability
- luxury
- fashion
- business models
- product-service systems
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