The Hidden value of second-hand luxury: exploring the levels of second-hand integration as part of a luxury brand's strategy

Linda Turunen, Claudia Henninger

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

Luxury and designer-led fashion brands are increasingly desired in the extensively growing second-hand market. Thus, one would expect that luxury fashion brands would be eager to engage in the second-hand market to control their brand’s image, make profits and enhance sustainability perception. Yet, this is not always the case. This chapter examines the second-hand market from brands’ perspectives and sheds light on what kinds of opportunities the second-hand market could bring for luxury- and designer-led fashion brands, and what they perceive as the current hindrances to develop the resale business under the brand.
Original languageEnglish
Title of host publicationSustainable Luxury: An International Perspective
EditorsClaudia Henninger, Navdeep Athwal
PublisherPALGRAVE MACMILLAN
Chapter2
Pages13-33
ISBN (Electronic)978-3-031-06928-4
ISBN (Print)978-3-031-06927-7
DOIs
Publication statusPublished - 2022
MoE publication typeA3 Part of a book or another research book

Keywords

  • second-hand
  • sustainability
  • luxury
  • fashion
  • business models
  • product-service systems

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