The fuzzy front end of experience design

Eija Kaasinen, Heli Väätäjä, Hannu Karvonen, Yichen Lu

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

3 Citations (Scopus)


The basic idea behind Experience Design approach is that before ideating the solution, you define what experience to design for. This is a critical point in a design process, because the experience goal needs to be appropriate for the target context of use, in line with the brand experience, and meaningful to truly engage users. In the early phases of the experience design process, in the fuzzy front end, there are several sources that can guide experience goal setting. One important way is empathic understanding of the users' world and stepping into the users' shoes, but there are also other sources of insight and inspiration for setting the experiential goals such as brand promise, technology and societal trends as well as mere vision of renewal. In this workshop, we aim to collect examples of the fuzzy front end of the experience design process and analyze how the different sources of insight and inspiration influence experience goal setting. Copyright is held by the owner/author(s).

Original languageEnglish
Title of host publicationProceedings of the NordiCHI 2014: The 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational
Number of pages4
ISBN (Electronic)1595930361, 9781450325424
Publication statusPublished - 26 Oct 2014
MoE publication typeA4 Conference publication
EventNordic Conference on Human-Computer Interaction - Helsinki, Finland
Duration: 26 Oct 201430 Oct 2014
Conference number: 6


ConferenceNordic Conference on Human-Computer Interaction
Abbreviated titleNordiCHI


  • Experience design
  • User experience
  • UX goals


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