@article{c10a3acac5c548df95a24ed7da0a6b0d,
title = "The factors of making the first successful customer reference to leverage the business of start-up software company - multiple case study in Thai software industry",
keywords = "first reference customer, high technology market, start-up software company, first reference customer, high technology market, start-up software company, first reference customer, high technology market, start-up software company",
author = "Jari Ruokolainen and B. Igel",
year = "2004",
language = "English",
volume = "24",
pages = "673--681",
journal = "Technovation",
issn = "0166-4972",
publisher = "Elsevier Science Publishers BV",
number = "9",
}