The factors of making the first successful customer reference to leverage the business of start-up software company - multiple case study in Thai software industry

Jari Ruokolainen, B. Igel

Research output: Contribution to journalArticleScientificpeer-review

23 Citations (Scopus)
Original languageEnglish
Pages (from-to)673-681
Issue number9
Publication statusPublished - 2004
MoE publication typeA1 Journal article-refereed


  • first reference customer
  • high technology market
  • start-up software company

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