The effects of perceived sustainability practices on brand attitude: focused on global luxury brands and SPA brands

Dayun Jeong, Jaeyun Koh, Suhyun Park, Henrikki Tikkanen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013
Publisher	Korean Scholars of Marketing Science (KSMS)
Publication status	Published - 2013
MoE publication type	A4 Conference publication

Cite this

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title = "The effects of perceived sustainability practices on brand attitude: focused on global luxury brands and SPA brands",

author = "Dayun Jeong and Jaeyun Koh and Suhyun Park and Henrikki Tikkanen",

year = "2013",

language = "English",

booktitle = "Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013",

publisher = "Korean Scholars of Marketing Science (KSMS)",

address = "Korea, Republic of",

}

The effects of perceived sustainability practices on brand attitude: focused on global luxury brands and SPA brands. / Jeong, Dayun; Koh, Jaeyun; Park, Suhyun et al.
Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013. Korean Scholars of Marketing Science (KSMS), 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - The effects of perceived sustainability practices on brand attitude: focused on global luxury brands and SPA brands

AU - Jeong, Dayun

AU - Koh, Jaeyun

AU - Park, Suhyun

AU - Tikkanen, Henrikki

PY - 2013

Y1 - 2013

M3 - Conference article in proceedings

BT - Korean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013

PB - Korean Scholars of Marketing Science (KSMS)

ER -