The effects of perceived sustainability practices on brand attitude: focused on global luxury brands and SPA brands

Dayun Jeong, Jaeyun Koh, Suhyun Park, Henrikki Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationKorean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013
PublisherKorean Scholars of Marketing Science (KSMS)
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

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