The Effects of DTCA on Patient Compliance: Exploring the Impact of Endorser Selection and Message Tonality on Patients with Diabetes

Kai Bergner, Tomas Falk, Daniel Heinrich, Joerg Hoelzing

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	391-409
Journal	International Journal of Pharmaceutical and Healthcare Marketing
Volume	7
Issue number	4
DOIs	https://doi.org/10.1108/IJPHM-05-2013-0031
Publication status	Published - 2013
MoE publication type	A1 Journal article-refereed

Access to Document

@article{351a14dfb1c24962a91b799cb47359e8,

title = "The Effects of DTCA on Patient Compliance: Exploring the Impact of Endorser Selection and Message Tonality on Patients with Diabetes",

author = "Kai Bergner and Tomas Falk and Daniel Heinrich and Joerg Hoelzing",

year = "2013",

doi = "10.1108/IJPHM-05-2013-0031",

language = "English",

volume = "7",

pages = "391--409",

journal = "International Journal of Pharmaceutical and Healthcare Marketing",

issn = "1750-6123",

number = "4",

}

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - The Effects of DTCA on Patient Compliance: Exploring the Impact of Endorser Selection and Message Tonality on Patients with Diabetes

AU - Bergner, Kai

AU - Falk, Tomas

AU - Heinrich, Daniel

AU - Hoelzing, Joerg

PY - 2013

Y1 - 2013

U2 - 10.1108/IJPHM-05-2013-0031

DO - 10.1108/IJPHM-05-2013-0031

M3 - Article

VL - 7

SP - 391

EP - 409

JO - International Journal of Pharmaceutical and Healthcare Marketing

JF - International Journal of Pharmaceutical and Healthcare Marketing

SN - 1750-6123

IS - 4

ER -