The effects of animation and format on perception and memory of online advertising

Jarmo Kuisma, Jaana Simola, Liisa Uusitalo, Anssi Öörni

Research output: Contribution to journal › Article › Scientific › peer-review

67 Citations (Scopus)

Original language	English
Pages (from-to)	269-282
Journal	JOURNAL OF INTERACTIVE MARKETING
Volume	24
Issue number	4
DOIs	https://doi.org/10.1016/j.intmar.2010.07.002
Publication status	Published - 2010
MoE publication type	A1 Journal article-refereed

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title = "The effects of animation and format on perception and memory of online advertising",

author = "Jarmo Kuisma and Jaana Simola and Liisa Uusitalo and Anssi {\"O}{\"o}rni",

year = "2010",

doi = "10.1016/j.intmar.2010.07.002",

language = "English",

volume = "24",

pages = "269--282",

journal = "JOURNAL OF INTERACTIVE MARKETING",

issn = "1094-9968",

publisher = "Elsevier Limited",

number = "4",

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TY - JOUR

T1 - The effects of animation and format on perception and memory of online advertising

AU - Kuisma, Jarmo

AU - Simola, Jaana

AU - Uusitalo, Liisa

AU - Öörni, Anssi

PY - 2010

Y1 - 2010

UR - http://dx.doi.org/10.1016/j.intmar.2010.07.002

U2 - 10.1016/j.intmar.2010.07.002

DO - 10.1016/j.intmar.2010.07.002

M3 - Article

VL - 24

SP - 269

EP - 282

JO - JOURNAL OF INTERACTIVE MARKETING

JF - JOURNAL OF INTERACTIVE MARKETING

SN - 1094-9968

IS - 4

ER -