The effects of animation and format on perception and memory of online advertising

Jarmo Kuisma, Jaana Simola, Liisa Uusitalo, Anssi Öörni

Research output: Contribution to journalArticleScientificpeer-review

67 Citations (Scopus)
Original languageEnglish
Pages (from-to)269-282
JournalJOURNAL OF INTERACTIVE MARKETING
Volume24
Issue number4
DOIs
Publication statusPublished - 2010
MoE publication typeA1 Journal article-refereed

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