Original language | English |
---|---|
Pages (from-to) | 269-282 |
Journal | JOURNAL OF INTERACTIVE MARKETING |
Volume | 24 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2010 |
MoE publication type | A1 Journal article-refereed |
The effects of animation and format on perception and memory of online advertising
Jarmo Kuisma, Jaana Simola, Liisa Uusitalo, Anssi Öörni
Research output: Contribution to journal › Article › Scientific › peer-review