The Effectiveness of Targeted Mobile Advertising in Selling Mobile Services: An Empirical Study

M. Merisavo, J. Vesanen, A. Arponen, S. Kajalo, M. Raulas

Research output: Contribution to journal › Article › Scientific › peer-review

34 Citations (Scopus)

Original language	English
Pages (from-to)	119-127
Journal	INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS
Volume	4
Issue number	2
Publication status	Published - 2006
MoE publication type	A1 Journal article-refereed

OpenUrl availability

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title = "The Effectiveness of Targeted Mobile Advertising in Selling Mobile Services: An Empirical Study",

author = "M. Merisavo and J. Vesanen and A. Arponen and S. Kajalo and M. Raulas",

year = "2006",

language = "English",

volume = "4",

pages = "119--127",

journal = "INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS",

issn = "1470-949X",

publisher = "INDERSCIENCE PUBLISHERS",

number = "2",

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TY - JOUR

T1 - The Effectiveness of Targeted Mobile Advertising in Selling Mobile Services: An Empirical Study

AU - Merisavo, M.

AU - Vesanen, J.

AU - Arponen, A.

AU - Kajalo, S.

AU - Raulas, M.

PY - 2006

Y1 - 2006

M3 - Article

VL - 4

SP - 119

EP - 127

JO - INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS

JF - INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS

SN - 1470-949X

IS - 2

ER -