The effectiveness of personalized marketing in online banking: a comparison between search and experience offerings

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)183-194
JournalJournal of Financial Services Marketing
Volume16
Issue number3-4
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article-refereed

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