The effect of demand visibility in product introductions

Juha-Matti Lehtonen, Johanna Småros, Jan Holmström

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	NOFOMA 2004, Linköping, Sweden, 7-8 June, 2004
Editors	Håkan Aronsson
Pages	467-484
Publication status	Published - 2004
MoE publication type	A4 Article in a conference publication

OpenUrl availability

@inproceedings{bf6bc75c3a1d4ca8bc18e281e727247e,

title = "The effect of demand visibility in product introductions",

author = "Juha-Matti Lehtonen and Johanna Sm{\aa}ros and Jan Holmstr{\"o}m",

year = "2004",

language = "English",

isbn = "91-7373-985-5",

pages = "467--484",

editor = "H{\aa}kan Aronsson",

booktitle = "NOFOMA 2004, Link{\"o}ping, Sweden, 7-8 June, 2004",

}