The effect of customers' social media participation on customer visit frequency and profitability: an empirical investigation

Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada

Research output: Contribution to journalArticleScientificpeer-review

358 Citations (Scopus)
Original languageEnglish
Pages (from-to)108-127
JournalInformation Systems Research
Issue number1
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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