The effect of cultural difference on customer equity: focused on Asia and Europe

Chang Han Lee, Eunju Ko, Pekka Mattila

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationKorean Academy of Marketing Science Fall International Conference (KSMS), Seoul, Republic of Korea, November 9-10, 2013
PublisherKorean Scholars of Marketing Science (KSMS)
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

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