The Economic Value of Personal Information Under the Situation of Information Leakage

Shengli Deng, Haiping Zhao, Yong Liu

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

In recent years, there are increasing concerns on personal information leakage. As a result, implementing differentiated protection according to consumers' preferences is necessary. Based on discrete choice model, this paper seeks to quantify the economic value of different types of personal information by studying individuals' willingness to accept compensations at different situations of information leakage. The results show that individuals generally attach great importance to basic personal information, but have little concerns on their social network information. Individuals value all types of personal information differently based on their gender, age, education and frequency of Internet use. The results of which are expected to aid stake-holders in adjusting their information collection strategies.
Original languageEnglish
Title of host publicationProceedings of iConference 2019
DOIs
Publication statusPublished - 2019
MoE publication typeA4 Conference publication
EventiConference - Washington, United States
Duration: 31 Mar 20193 Apr 2019

Conference

ConferenceiConference
Country/TerritoryUnited States
CityWashington
Period31/03/201903/04/2019

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