The dialectical view between ‘doing’ and ‘managing’ the corporate brand

Rita Järventie-Thesleff

Research output: Contribution to conference › Paper › Scientific

Original languageEnglish
Publication statusPublished - 2017
EventNordMedia - Tampere, Finland
Duration: 17 Aug 2017 → 19 Aug 2017
Conference number: 23

Conference

ConferenceNordMedia
Country/TerritoryFinland
CityTampere
Period17/08/2017 → 19/08/2017

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