The dialectical view between ‘doing’ and ‘managing’ the corporate brand

Research output: Contribution to conferencePaperScientific

Original languageEnglish
Publication statusPublished - 2017
EventNordMedia - Tampere, Finland
Duration: 17 Aug 201719 Aug 2017
Conference number: 23

Conference

ConferenceNordMedia
CountryFinland
CityTampere
Period17/08/201719/08/2017

Cite this