Original language | English |
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Pages (from-to) | 279-296 |
Journal | JOURNAL OF THE ACADEMY OF MARKETING SCIENCE |
Volume | 43 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2015 |
MoE publication type | A1 Journal article-refereed |
The Dark Side of Customer Co-creation: Exploring the Consequences of Failed Co-created Services
Sven Heidenreich, Kristina Wittkowski, Matthias Handrich, Tomas Falk
Research output: Contribution to journal › Article › Scientific › peer-review
171
Citations
(Scopus)