The Dark Side of Customer Co-creation: Exploring the Consequences of Failed Co-created Services

Sven Heidenreich, Kristina Wittkowski, Matthias Handrich, Tomas Falk

Research output: Contribution to journal › Article › Scientific › peer-review

136 Citations (Scopus)

Original language	English
Pages (from-to)	279-296
Journal	JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Volume	43
Issue number	3
DOIs	https://doi.org/10.1007/s11747-014-0387-4
Publication status	Published - 2015
MoE publication type	A1 Journal article-refereed

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title = "The Dark Side of Customer Co-creation: Exploring the Consequences of Failed Co-created Services",

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T1 - The Dark Side of Customer Co-creation: Exploring the Consequences of Failed Co-created Services

AU - Heidenreich, Sven

AU - Wittkowski, Kristina

AU - Handrich, Matthias

AU - Falk, Tomas

PY - 2015

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