The Dark Side of Customer Co-creation: Exploring the Consequences of Failed Co-created Services

Sven Heidenreich, Kristina Wittkowski, Matthias Handrich, Tomas Falk

Research output: Contribution to journalArticleScientificpeer-review

136 Citations (Scopus)
Original languageEnglish
Pages (from-to)279-296
JournalJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Volume43
Issue number3
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Cite this