The curse of agility: The Nokia Corporation and the loss of market dominance in mobile phones, 2003–2013

Research output: Contribution to journalArticleScientificpeer-review


Research units

  • University of Jyväskylä


We investigate how and why the Nokia Corporation failed to develop a successful strategic response to the threats of Apple and Google in the smartphone business and instead worsened its situation through several badly timed decisions. We identify key choices in technology and organisational design that jointly constituted sufficient cause for the abandonment of the mobile phone business. By focusing on choices instead of attributes (e.g. fear or hubris), we make progress in strategic failure research and simultaneously emphasise the strength of oral history methods and the philosophy of history as fruitful starting points for such an inquiry.


Original languageEnglish
Number of pages47
Publication statusE-pub ahead of print - 6 Jun 2019
MoE publication typeA1 Journal article-refereed

    Research areas

  • strategy, technology management, decision-making, business history, oral history, Nokia

ID: 34409473