The Cultural Factor and the Formation of International Business Relationships in Industrial Markets

J-Å. Törnroos, K. Möller

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in International Marketing
EditorsD. Sharma
Publication statusPublished - 1993
MoE publication typeA3 Part of a book or another research book

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