The purpose of this chapter is to analyze the way in which context has been treated in service research. In S-D logic, context refers to the surroundings, network, and other factors that influence value cocreation processes and their outcomes (Jaakkola et al., 2015; Gummerus, 2013; Chandler and Vargo, 2011). We focus on the context of two concepts that have been at the forefront of the renewed service framework: value and value cocreation.
|Title of host publication||The SAGE Handbook of Service-Dominant Logic|
|Editors||Steve Vargo, Robert Lusch|
|Place of Publication||London|
|Publication status||Published - 2018|
|MoE publication type||A3 Part of a book or another research book|
- service dominant logic