The Contextual Nature of Value and Value Cocreation

Anu Helkkula, Apramey Dube, Eric Arnould

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


The purpose of this chapter is to analyze the way in which context has been treated in service research. In S-D logic, context refers to the surroundings, network, and other factors that influence value cocreation processes and their outcomes (Jaakkola et al., 2015; Gummerus, 2013; Chandler and Vargo, 2011). We focus on the context of two concepts that have been at the forefront of the renewed service framework: value and value cocreation.
Original languageEnglish
Title of host publicationThe SAGE Handbook of Service-Dominant Logic
EditorsSteve Vargo, Robert Lusch
Place of PublicationLondon
Publication statusPublished - 2018
MoE publication typeA3 Part of a book or another research book


  • value
  • co-creation
  • service dominant logic


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