The Changing Dynamics of Television Advertising

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

1 Citation (Scopus)

Keywords

@inproceedings{18e82846bcc84824a87ecd2b3d067d74,

title = "The Changing Dynamics of Television Advertising",

keywords = "Copyright, advertising, television, Copyright, advertising, television, Copyright, advertising, television",

author = "Herkko Hietanen and Marko Turpeinen",

year = "2010",

language = "English",

booktitle = "EuroITV 2010, Tampere, 2010",

}

TY - GEN

T1 - The Changing Dynamics of Television Advertising

AU - Hietanen, Herkko

AU - Turpeinen, Marko

PY - 2010

Y1 - 2010

KW - Copyright, advertising, television

UR - http://webhotel2.tut.fi/emmi/euroitv2010/node/57

M3 - Conference article in proceedings

BT - EuroITV 2010, Tampere, 2010

ER -