The Changing Dynamics of Television Advertising

Herkko Hietanen, Marko Turpeinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationEuroITV 2010, Tampere, 2010
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

Keywords

  • Copyright, advertising, television

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