The central role of exploration in designing business concepts and strategy

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

4 Citations (Scopus)
Original languageEnglish
Title of host publicationThe 18th International Conference on Engineering Design, Copenhagen, 15-18 August 2011
EditorsS.J. Culley, B.J. Hicks, T.C. Mcaloone, T.J. Howard, M. Cantemessa
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

Publication series

NameInternational Conference on Engineering Design
PublisherThe Design Society
ISSN (Print)2220-4334


  • business concept formation
  • design thinking
  • emergent strategy
  • experimentation

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