@inproceedings{8ebc3efdca574dc1be08caa66a366f51,
title = "The central role of exploration in designing business concepts and strategy",
keywords = "business concept formation, design thinking, emergent strategy, experimentation, business concept formation, design thinking, emergent strategy, experimentation, business concept formation, design thinking, emergent strategy, experimentation",
author = "Senni Kirjavainen and Bj{\"o}rklund, {Tua A.}",
year = "2011",
language = "English",
isbn = "978-1-904670-23-0",
series = "International Conference on Engineering Design",
publisher = "The Design Society",
pages = "3--325",
editor = "S.J. Culley and B.J. Hicks and T.C. Mcaloone and T.J. Howard and M. Cantemessa",
booktitle = "The 18th International Conference on Engineering Design, Copenhagen, 15-18 August 2011",
}