The case study approach in industrial marketing: Insights from research practice

Rebecca Piekkari, Emmanuella Plakoyiannaki, Catherine Welch

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	IMP 23rd Conference, Manchester, UK, 30 August - 1 September, 2007
Publisher	Industrial Marketing and Purchasing Group (IMP)
Publication status	Published - 2007
MoE publication type	A4 Conference publication

Cite this

@inproceedings{3cbc7c73e85d41ba9517412e6bb95b8d,

title = "The case study approach in industrial marketing: Insights from research practice",

author = "Rebecca Piekkari and Emmanuella Plakoyiannaki and Catherine Welch",

year = "2007",

language = "English",

booktitle = "IMP 23rd Conference, Manchester, UK, 30 August - 1 September, 2007",

publisher = "Industrial Marketing and Purchasing Group (IMP)",

}

The case study approach in industrial marketing: Insights from research practice. / Piekkari, Rebecca; Plakoyiannaki, Emmanuella; Welch, Catherine.
IMP 23rd Conference, Manchester, UK, 30 August - 1 September, 2007. Industrial Marketing and Purchasing Group (IMP), 2007.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - The case study approach in industrial marketing: Insights from research practice

AU - Piekkari, Rebecca

AU - Plakoyiannaki, Emmanuella

AU - Welch, Catherine

PY - 2007

Y1 - 2007

UR - http://www.impgroup.org/paper_view.php?viewPaper=5925

M3 - Conference article in proceedings

BT - IMP 23rd Conference, Manchester, UK, 30 August - 1 September, 2007

PB - Industrial Marketing and Purchasing Group (IMP)

ER -