The case study approach in industrial marketing: Insights from research practice

Rebecca Piekkari, Emmanuella Plakoyiannaki, Catherine Welch

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIMP 23rd Conference, Manchester, UK, 30 August - 1 September, 2007
PublisherIndustrial Marketing and Purchasing Group (IMP)
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

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