The case of iOS and Android: Applying system dynamics to digital business platforms

Ektor Arzoglou*, Tommi Elo, Pekka Nikander

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

2 Citations (Scopus)
263 Downloads (Pure)


Platforms are multi-sided marketplaces that bring together groups of users that would otherwise not have been able to connect or transact. The app markets for Apple iOS and Google Android are examples of such markets. System dynamics is a powerful method to gain useful insight into environments of dynamic complexity and policy resistance. In this paper, we argue that adapted to the context of digital business platforms, the practice of system dynamics facilitates understanding of the role of incentives in such marketplaces for increasing participation, value generation, and market growth. In particular, we describe our efforts to simulate the market competition between iOS and Android in terms of the interacting markets for devices and their apps.

Original languageEnglish
Title of host publicationComputational Science - ICCS 2019 - 19th International Conference, 2019, Proceedings
EditorsJack J. Dongarra, João M.F. Rodrigues, Pedro J.S. Cardoso, Jânio Monteiro, Roberto Lam, Valeria V. Krzhizhanovskaya, Michael H. Lees, Peter M.A. Sloot
Number of pages8
ISBN (Print)9783030227494
Publication statusPublished - 1 Jan 2019
MoE publication typeA4 Conference publication
EventInternational Conference on Computational Science - Faro, Portugal
Duration: 12 Jun 201914 Jun 2019
Conference number: 19

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume11540 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


ConferenceInternational Conference on Computational Science
Abbreviated titleICCS


  • Android
  • IOS
  • Platform economy
  • System dynamics


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