The Business Model as an Organizational Sensemaking Device in The Front-End Of The Product Innovation Process

M. Lindroos, J. Poskela, H. Simula, P. Berg, Tea Lempiälä

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publication14th International Product Development Management Conference (IPDMC), Porto, Portugal. 10.-12.6.2007
Publication statusPublished - 2007
MoE publication typeA4 Conference publication

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