The bitter and the sweet: Evolving constellations of product mix management in a confectionery company

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


Research units


Original languageEnglish
Title of host publicationCase study methods in business research, Volume 3
EditorsAlbert J. Mills, Gabrielle Durepos
Publication statusPublished - 2013
MoE publication typeA3 Part of a book or another research book

ID: 613100