The bitter and the sweet: Evolving constellations of product mix management in a confectionery company

Päivi Eriksson, Keijo Räsänen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationCase study methods in business research, Volume 3
EditorsAlbert J. Mills, Gabrielle Durepos
Place of PublicationLos Angeles, CA
Pages143-169
Publication statusPublished - 2013
MoE publication typeA3 Part of a book or another research book

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