Teaching strategic product styling: An educational approach to the use of consumer data in designing brand recognition

Oscar Person, T. Karjalainen, U. Rahe

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	International Conference on Engineering and Product Design Education (E&PDE)
Pages	144-149
Publication status	Published - 2008
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{8b245774247d49a8b1754dc44ce36cf8,

title = "Teaching strategic product styling: An educational approach to the use of consumer data in designing brand recognition",

author = "Oscar Person and T. Karjalainen and U. Rahe",

year = "2008",

language = "English",

isbn = "904670040",

pages = "144--149",

booktitle = "International Conference on Engineering and Product Design Education (E&PDE)",

}

International Conference on Engineering and Product Design Education (E&PDE). 2008. p. 144-149.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review