Original language | English |
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Title of host publication | International Conference on Engineering and Product Design Education (E&PDE) |
Pages | 144-149 |
Publication status | Published - 2008 |
MoE publication type | A4 Conference publication |
Teaching strategic product styling: An educational approach to the use of consumer data in designing brand recognition
Oscar Person, T. Karjalainen, U. Rahe
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review