Teaching strategic product styling: An educational approach to the use of consumer data in designing brand recognition

Oscar Person, T. Karjalainen, U. Rahe

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Conference on Engineering and Product Design Education (E&PDE)
Pages144-149
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

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