Tangiblizing Your Service: The Role of Visual Cues in Service E-Tailing

Yijing Yi, Eric Lim, Yong Liu, Chee-Wee Tan

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationICIS Proceedings 2018
PublisherAssociation for Information Systems
Publication statusPublished - 2018
MoE publication typeA4 Article in a conference publication
EventInternational Conference on Information Systems - San Francisco, United States
Duration: 13 Dec 201816 Dec 2018
Conference number: 39

Publication series

NameProceedings of International Conference on Information Systems
ISSN (Electronic)1026-1079

Conference

ConferenceInternational Conference on Information Systems
Abbreviated titleICIS
CountryUnited States
CitySan Francisco
Period13/12/201816/12/2018

Cite this

Yi, Y., Lim, E., Liu, Y., & Tan, C-W. (2018). Tangiblizing Your Service: The Role of Visual Cues in Service E-Tailing. In ICIS Proceedings 2018 (Proceedings of International Conference on Information Systems). Association for Information Systems. https://aisel.aisnet.org/icis2018/hcri/Presentations/8/