Tangiblizing Your Service: The Role of Visual Cues in Service E-Tailing

Yijing Yi, Eric Lim, Yong Liu, Chee-Wee Tan

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationICIS Proceedings 2018
PublisherAssociation for Information Systems
Publication statusPublished - 2018
MoE publication typeA4 Article in a conference publication
EventInternational Conference on Information Systems - San Francisco, United States
Duration: 13 Dec 201816 Dec 2018
Conference number: 39

Publication series

NameProceedings of International Conference on Information Systems
ISSN (Electronic)1026-1079


ConferenceInternational Conference on Information Systems
Abbreviated titleICIS
CountryUnited States
CitySan Francisco

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