Taking your brand to China: Top five tips to (re)consider

Kirsi Mantua-Kommonen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Abstract

Expert insight

Original language	English
Title of host publication	Building Brand Experiences
Subtitle of host publication	A Practical Guide to Retaining Brand Relevance
Editors	Darren Coleman
Publisher	Kogan Page
Pages	219-219
Number of pages	1
Publication status	Published - 2018
MoE publication type	D2 Article in a professional research book (incl. an introduction by the editor)

@inbook{0ab5f3bed6494960942fdf609111d4bb,

title = "Taking your brand to China: Top five tips to (re)consider",

abstract = "Expert insight",

keywords = "BRAND, EXPERIENCE, CHINA",

author = "Kirsi Mantua-Kommonen",

year = "2018",

language = "English",

pages = "219--219",

editor = "Darren Coleman",

booktitle = "Building Brand Experiences",

publisher = "Kogan Page",

address = "United Kingdom",

}