Systemic small-player market exclusion in an east African context

Eric Arnould*, Melea Press

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review


Producer–consumers in Kenya and Uganda face challenges in meeting their subsistence goals. They face a paradoxical inclusion and exclusion from the contemporary market system that the solutions proposed in the agriculture development, subsistence markets and BOP perspectives cannot address because of faults in the pervasive marketing ecosystem perspective. In this article, we go beyond the traditional discussion of producer–consumers’ market access, to include upstream as well as downstream challenges. We introduce the concept of integration gaps to markets as a counterpoint to typical measures of market access. We show the integration gap is a systematic neocolonialist exclusion of producer–consumers that international aid agencies exhorting greater market engagement may worsen. We offer suggestions for improvement from a marketing ecosystem perspective.

Original languageEnglish
Pages (from-to)508-527
JournalConsumption Markets and Culture
Issue number5-6
Publication statusPublished - Nov 2019
MoE publication typeA1 Journal article-refereed


  • Agricultural development
  • East Africa
  • market access
  • market exclusion
  • market systems
  • neoliberal

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