@inproceedings{80b952aaf4ca4160b394ac650827f4d8,
title = "Synthesis of consumer switching research: a proposal for comprehensive framework",
author = "Nyk{\"a}nen, {Jussi Ilmari}",
year = "2014",
language = "English",
series = "IRIS : Selected papers of the Information Systems Research Seminar in Scandinavia",
publisher = "Akademika",
number = "5",
pages = "106--120",
editor = "J. Molka-Danielsen and H. Holene and J. N{\o}rbjerg and J. Pries-Heje",
booktitle = "Information Systems Research Seminar in Scandinavia (IRIS), Ringsted, Denmark, 10-13 August, 2014",
}