Synthesis of consumer switching research: a proposal for comprehensive framework

Jussi Ilmari Nykänen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInformation Systems Research Seminar in Scandinavia (IRIS), Ringsted, Denmark, 10-13 August, 2014
EditorsJ. Molka-Danielsen, H. Holene, J. Nørbjerg, J. Pries-Heje
Number of pages16
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

Publication series

NameIRIS : Selected papers of the Information Systems Research Seminar in Scandinavia
ISSN (Print)1891-9863
ISSN (Electronic)2387-3353

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