Sustainability Innovation at the Base of the Pyramid through Multi-Sited Rapid Ethnography

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Sustainability Innovation at the Base of the Pyramid through Multi-Sited Rapid Ethnography. / Halme, Minna; Kourula, Arno; Lindeman, Sara; Kallio, Galina; Lima-Toivanen, Maria; Korsunova-Tsaruk, Angelina.

In: CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, Vol. 23, No. 2, 01.03.2016, p. 113-128.

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@article{af49e2f7a7b94eb9bfa708ce99adecb6,
title = "Sustainability Innovation at the Base of the Pyramid through Multi-Sited Rapid Ethnography",
abstract = "The past decade has seen a proliferation of suggestions for market-based solutions to global poverty. While research emphasises that sustainability innovation aimed at poverty alleviation must be grounded in user needs, few studies demonstrate how to study the poor for purposes of early phase innovation in business enterprises, especially in multiple locations comparatively. This study suggests that the necessary understanding of low-income users and their practices can be gained through multi-sited rapid ethnography. We exemplify how the process moves from an understanding of the needs of the poor towards innovation and offer a general framework for evaluating the success of these types of projects. The paper describes the challenges and solutions found in a multi-sited rapid ethnography research in urban base of the pyramid (BOP) contexts in Brazil, India, Russia, and Tanzania. It suggests businesses can learn about the poor with the help of this method and conduct sustainability innovation on the basis of the needs of the poor, rather than start with existing products.",
keywords = "Base of the pyramid, BOP, CSR, Ethnography, Innovation, Methodology, Poverty, Stakeholder engagement, Sustainable development",
author = "Minna Halme and Arno Kourula and Sara Lindeman and Galina Kallio and Maria Lima-Toivanen and Angelina Korsunova-Tsaruk",
year = "2016",
month = "3",
day = "1",
doi = "10.1002/csr.1385",
language = "English",
volume = "23",
pages = "113--128",
journal = "CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT",
issn = "1535-3958",
publisher = "John Wiley and Sons Ltd",
number = "2",

}

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TY - JOUR

T1 - Sustainability Innovation at the Base of the Pyramid through Multi-Sited Rapid Ethnography

AU - Halme, Minna

AU - Kourula, Arno

AU - Lindeman, Sara

AU - Kallio, Galina

AU - Lima-Toivanen, Maria

AU - Korsunova-Tsaruk, Angelina

PY - 2016/3/1

Y1 - 2016/3/1

N2 - The past decade has seen a proliferation of suggestions for market-based solutions to global poverty. While research emphasises that sustainability innovation aimed at poverty alleviation must be grounded in user needs, few studies demonstrate how to study the poor for purposes of early phase innovation in business enterprises, especially in multiple locations comparatively. This study suggests that the necessary understanding of low-income users and their practices can be gained through multi-sited rapid ethnography. We exemplify how the process moves from an understanding of the needs of the poor towards innovation and offer a general framework for evaluating the success of these types of projects. The paper describes the challenges and solutions found in a multi-sited rapid ethnography research in urban base of the pyramid (BOP) contexts in Brazil, India, Russia, and Tanzania. It suggests businesses can learn about the poor with the help of this method and conduct sustainability innovation on the basis of the needs of the poor, rather than start with existing products.

AB - The past decade has seen a proliferation of suggestions for market-based solutions to global poverty. While research emphasises that sustainability innovation aimed at poverty alleviation must be grounded in user needs, few studies demonstrate how to study the poor for purposes of early phase innovation in business enterprises, especially in multiple locations comparatively. This study suggests that the necessary understanding of low-income users and their practices can be gained through multi-sited rapid ethnography. We exemplify how the process moves from an understanding of the needs of the poor towards innovation and offer a general framework for evaluating the success of these types of projects. The paper describes the challenges and solutions found in a multi-sited rapid ethnography research in urban base of the pyramid (BOP) contexts in Brazil, India, Russia, and Tanzania. It suggests businesses can learn about the poor with the help of this method and conduct sustainability innovation on the basis of the needs of the poor, rather than start with existing products.

KW - Base of the pyramid

KW - BOP

KW - CSR

KW - Ethnography

KW - Innovation

KW - Methodology

KW - Poverty

KW - Stakeholder engagement

KW - Sustainable development

UR - http://www.scopus.com/inward/record.url?scp=84952837085&partnerID=8YFLogxK

U2 - 10.1002/csr.1385

DO - 10.1002/csr.1385

M3 - Article

VL - 23

SP - 113

EP - 128

JO - CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT

JF - CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT

SN - 1535-3958

IS - 2

ER -

ID: 2037765