Surfer Expertise as a Determinant of Consumer Internet Search

Teemu Ylikoski

Surfer Expertise as a Determinant of Consumer Internet Search

Teemu Ylikoski

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy 28th Annual Conference, Berlin, Germany, 11-14 May, 1999
Editors	L. Hildenbrandt, D. Annacker, D. Klapper
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 1999
MoE publication type	A4 Conference publication

Cite this

@inproceedings{4e75b8a436004cb99ea29ddc26998d98,

title = "Surfer Expertise as a Determinant of Consumer Internet Search",

author = "Teemu Ylikoski",

year = "1999",

language = "English",

editor = "L. Hildenbrandt and D. Annacker and D. Klapper",

booktitle = "EMAC European Marketing Academy 28th Annual Conference, Berlin, Germany, 11-14 May, 1999",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

}

Surfer Expertise as a Determinant of Consumer Internet Search. / Ylikoski, Teemu.
EMAC European Marketing Academy 28th Annual Conference, Berlin, Germany, 11-14 May, 1999. ed. / L. Hildenbrandt; D. Annacker; D. Klapper. European Marketing Academy (EMAC), 1999.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review