Surfer Expertise as a Determinant of Consumer Internet Search

Teemu Ylikoski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 28th Annual Conference, Berlin, Germany, 11-14 May, 1999
EditorsL. Hildenbrandt, D. Annacker, D. Klapper
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 1999
MoE publication typeA4 Article in a conference publication

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