@inbook{344ec28346c341fc8e4e394e4de57671,
title = "Supply Chain Transparency at Goodio Chocolate",
abstract = "This chapter examines the topic of supply chain transparency from both a practice and an academic perspective. The authors{\textquoteright} work with Goodio, a Helsinki-based craft chocolate maker, is used as the basis of discussion. To create a transparent supply chain requires a company to both disclose information to consumers and gain visibility into its supply chain. We explore both topics in this chapter. First, regarding the disclosure of information to consumers, we overview an online consumer study the authors conducted with Goodio to test consumers{\textquoteright} valuations of transparency. Second, to illustrate the challenges of supply chain visibility, we present examples from practice of innovative methods companies are using to gain visibility into their supply chains. We conclude the chapter by outlining potential future research directions for the topic of supply chain transparency.",
keywords = "Consumer behaviors, Experiments, Social responsibility, Supply chain transparency, Visibility",
author = "Markko H{\"a}m{\"a}l{\"a}inen and Tim Kraft and Doug Thomas and Yanchong Zheng",
note = "Funding Information: The authors would like to thank Gerry Yemen (University of Virginia), Meng Yuan Zhang (MIT), and Jingjing Piao (MIT) for their help with this chapter. Publisher Copyright: {\textcopyright} 2021, Springer Nature Switzerland AG.",
year = "2021",
doi = "10.1007/978-3-030-51957-5_11",
language = "English",
isbn = "978-3-030-51956-8",
series = "Springer Series in Supply Chain Management",
publisher = "Springer",
pages = "225--241",
booktitle = "Responsible Business Operations: Challenges and Opportunities",
address = "Germany",
}
