| Original language | Finnish |
|---|---|
| Title of host publication | Markkinointi : johdatus perusteisiin |
| Editors | Liisa Uusitalo |
| Place of Publication | Helsinki |
| Publisher | KY-palvelu |
| ISBN (Print) | 951-96629-2-8 |
| Publication status | Published - 1993 |
| MoE publication type | A3 Part of a book or another research book |
Strateginen suunnittelu markkinoinnissa
Timo Rope
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review