Strategie und Steuerung des Customer Touchpoint Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Handbuch Controlling der Kommunikation
Publisher	Springer
ISBN (Print)	9783834934413
DOIs	https://doi.org/10.1007/978-3-8349-3857-2_15
Publication status	Published - 2016
MoE publication type	A3 Book section, Chapters in research books

Name	Springer Reference Wirtschaft

Access to Document

@inbook{466115580d9e4eb98946a7c475dcb02d,

title = "Strategie und Steuerung des Customer Touchpoint Management",

author = "Franz-Rudolf Esch and Jan Klein and Mirjam Schmitt and Christian Kn{\"o}rle",

year = "2016",

doi = "10.1007/978-3-8349-3857-2\_15",

language = "English",

isbn = "9783834934413",

series = "Springer Reference Wirtschaft",

publisher = "Springer",

booktitle = "Handbuch Controlling der Kommunikation",

address = "Germany",

}

TY - CHAP

T1 - Strategie und Steuerung des Customer Touchpoint Management

AU - Esch, Franz-Rudolf

AU - Klein, Jan

AU - Schmitt, Mirjam

AU - Knörle, Christian

PY - 2016

Y1 - 2016

U2 - 10.1007/978-3-8349-3857-2_15

DO - 10.1007/978-3-8349-3857-2_15

M3 - Chapter

SN - 9783834934413

T3 - Springer Reference Wirtschaft

BT - Handbuch Controlling der Kommunikation

PB - Springer

ER -