Strategie und Steuerung des Customer Touchpoint Management

Franz-Rudolf Esch, Jan Klein, Mirjam Schmitt, Christian Knörle

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationHandbuch Controlling der Kommunikation
DOIs
Publication statusPublished - 2016
MoE publication typeA3 Part of a book or another research book

Publication series

NameSpringer Reference Wirtschaft

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