Strategic pricing in business relationships - do not miss the opportunity to create value for the customers

Seppo Leminen, Mai Anttila, Markku Tinnilä

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC Australian and New Zealand Marketing Academy Conference 2006, Brisbane, Australia, December 4-6, 2006
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Publication statusPublished - 2006
MoE publication typeA4 Article in a conference publication

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