Strategic marketing and business performance: a study in three European "engineering countries"

Matti Jaakkola, Kristian Möller, Petri Parvinen, Heiner Evanschitzky, Hans Mühlbacher

Research output: Contribution to journalArticleScientificpeer-review

43 Citations (Scopus)
Original languageEnglish
Pages (from-to)1300-1310
JournalIndustrial Marketing Management
Volume39
Issue number8
Publication statusPublished - 2010
MoE publication typeA1 Journal article-refereed

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